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Massimo Verrone

Biografia

I was born in Como. I began my career as a textile designer but then, after 7 years, I started my new career as an Art Director.

In 1999, I joined my first Advertising Agency, Publicis. In 2001 I moved to Lowe Pirella where I followed the agency’s largest clients such as Gruppo L’Espresso, Arena, Muller, Aprilia, Zucchi and Maserati.

After five years (2006) I started working at Leagas Delaney, following clients such as Saab, Telecom, MTV and Brioschi. In September 2008 I joined 1861united as Senior Art Director working on Vodafone, Sky, RTL 102.5 and Goldenlady Group.

For two years, I was responsible for the Goldenlady Group, the most famous Italian brand of lingerie, following and managing shoots around the world, such a remarkable experience as a creative in the fashion industry.

In 2011, I became Deputy Creative Director, coordinating the Vodafone brand. Since May 2012, I have been Creative Director following Sky, our agency’s most important client. From April 2014 after the merger of 1861united and Grey I became Associate Creative Director of the brand new GreyUnited getting several accounts to manage: Volvo, Gillette (P&G), Natuzzi and Subito.it

From November 2016 to February 2018 I have been Creative Director of Leo Burnett Milan and Rome offices, following Carrera, Polaroid (Safilo Group), Alitalia, ADR (Rome Airports) Infinity and Philippe Morris.

At present, I'm Executive Creative Director of FCB Milan.

Between campaigns I still find time to honor my past as a national champion of Italian Bowls. In August 2008 I founded the brand “keep-the-light-on”. In this I live out my passion for graphic design, producing pieces called lightboxes.

From March 2013 I have been collaborating as a teacher at IED, Istituto Europeo di Design. Since May 2016 I became Advertising Communication Courses Coordinator at IED.

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