Since 1999 Federico has been a copywriter in the agencies CLM&Associates, Lowe Lintas Pirella Göttsche All Partners, Leo Burnett, Publicis, for clients such as Honda Motorcycles, Fiat, San Paolo Bank, P&G, Philip Morris, Poste Italiane, Renault. He won the European pitch for Renault Clio in 2010. As a freelance he was in the team that won the pitch for the global repositioning of the National Geographic Channel and made the campaigns Nike Running and Nike Women in 2010-2011. In 2012 he was Creative Director at Kennedy+Castro for the client Nastro Azzurro (SABMiller Group), which he continued to follow in Metaphora - Group Alphaomega, where he took care of the communication for Bulgari, Zoetis / Pfizer and ALD Automotive. From March 2015 he is the Creative Director of GTB (Formerly Team Detroit and Blue Hive - divisions of WPP). Mad about advertising (advertising blogger since 2007: http://federicorusso.blogpost.it) and Star Wars, passionate about gourmet food and top wine, always positive and enthusiastic about life.