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Elena Pirofalo


Elena is Head of Experience at Healthware, overseeing the creation of transformational experiences for the healthcare industry.

Drawing on the interplay of branding, integrated UX and content design all driven by the underlying principles of understanding human needs, scientific evidence, data and creativity, Elena and her team work at the intersection of art, content and user experience transforming ideas and imagination into a creative reality all designed to improve health outcomes.
Since the beginning of her career in 2001, Elena has partnered with various stakeholders, such as patients, healthcare professionals, life-science companies to create impact for modern marketing activities and today she is also hands on with digital health startups go-to-market and the design of digital therapeutic solutions.

Very active in the health innovation ecosystem, Elena has been supporting the Chairman and Steering Committee with the content curation of Frontiers Health since 2015.
Elena has a passion for nutrition, mental health and fitness, from a health and wellness perspective with a focus on the quantified self, smart data and their actionability.
With a degree in foreign literatures with an extensive focus on women’s studies, Elena keeps on cultivating her readings by female writers and participates in communities of women in business and tech.

Healthware is a next-generation integrated consulting group that for more than 20 years has been offering large companies and start-ups in the life sciences and insurance sectors a unique set of services and expertise in strategic consulting, communication, technology and innovation, to drive the digital transformation of health.
Founded in Italy, it is led by CEO and founder Roberto Ascione, an international entrepreneur and opinion leader with 20 years of experience in marketing and communication, business process transformation and innovation applied to health.
Healthware, together with its joint venture partner Intouch Group, represents one of the largest independent global player with a combined team of over 1,000 people and a strong international presence with offices in New York, Boston, Kansas City, Chicago, London, Cologne, Milan, Rome, Salerno and Mumbai.