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Michele Picci


After a thesis in Events Sponsorship about the Heineken Jammin’ Festival, a master's degree in Events Management  in Barcelona and a diploma in copywriting at the Accademia di Comunicazione, in 2007 he took his first steps into the world of advertising working in Lowe, JWT and Havas on clients such as Cassina, Citroen, Coca-Cola, Heineken, Nestle, Nokia and Unilever.

In 2011 he joined Publicis working on high profile accounts like Campari, Renault, UniCredit and Heineken, helping build Publicis Milan's reputation both as a favoured destination for the creative community and a lead creative agency in the network, culminated in the successful transition of Heineken global creative account from W+K to Publicis.

In 2013 his work with Heineken on ‘The Candidate’ campaign put him at the top of the list of Italian creatives and, for the first time, worthy of a place on stage at the Cannes Lions Festival.

In 2015 he moves to BBDO as Creative Director with more than 150 awards in all the major national and international festivals including 8 Cannes Lions.

Featured in the New York Times, Forbes, Huffington Post, Mashable and Guinness World Records.


Michele Picci

Creative Direction
Creative Director


Socio ADCI dal 2014