In 2011 he becomes the most awarded italian digital creative in the world (ADCI ranking).
Responsible for the creative output of Wunderman at country level for both Milan and Rome offices as Agency Creative Director, he leads the teams dedicated to creativity, creative stategy, user experience, social media and creative innovation research & development.
Built and led the digital creative team and the Experience Department of J. Walter Thompson Italy.
He’s also Executive Board Member at the Art Directors Club Italiano and a Fondazione Homo Ex Machina co-founder, the first italian technophilantropic Foundation.
Massimiliano has been working in the field of communication since 1994. At the age of 13 he develops his first videogame. After his studies in architecture and various experiences in communication and design, he gets a Master in New Media Communication & Strategy.
Between 2001 and 2004 Massimiliano is Digital Marketing Strategist in digital@jwt. In 2008 he becomes the Associate Creative Director Interactive in RMG Connect. In 2010 he is the Interactive Creative Director and also the Head of Experience Department in JWT Italy. In 2013 he is the Creative Director in Wunderman Italy. Wunderman is the #1 global digital agency network (Advertising Age ranking).
He created and developed integrated communication plans, brand identities, brand experiences, unconventional campaigns, CRM programs, social media marketing and viral communication projects, advergames and transmedia experiences for Vodafone, Enel, illy, Alfa Romeo, Wilkinson Sword, Kimberly-Clark, Johnson & Johnson, Heineken, Kraft Foods, Nestlé, Nokia, Canon, RCS MediaGroup, DTC – De Beers, Rolex, Coca Cola HBC, Trentino, Sony Ericsson, Nintendo, MySpace, Moviemax, J.P.Morgan, Telecom Italia, Generali Group, Microsoft, Xbox, Jaguar Land Rover, Diesel, Beko, Abbott, Novartis, GSK, Bridgestone, Subaru.