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Massimiliano Maria Longo

Biografia

In 2011 he became the most awarded italian digital creative in the world* *(ADCI ranking).

In 2018 is also a Cannes Lions International Festival of Creativity Representative and the italian ECHO DMA Creative Data Award International Judge.

Massimiliano is Co-founder and Vice President at Homo ex Machina Foundation, IF! Italians Festival Co-founder, Executive Board Member at the Italian Art Directors Club and Former Agency Creative Director at Wunderman/Possible Italy. He is now YourDIGITAL Creative Partner.

Massimiliano Maria has been working in communication since 1994. At the age of 13 he designed and developed his first video game and at the age of 15 his first radio program. After his studies in Architecture and various experiences in art and design - even with his father, the 70’ Video Art pioneer artist Franco Longo - he gets a New Media Communication & Strategy Master at IED Roma/WPP. In 2016 he got a Master at Berlin School of Creative Leadership.

Between 2001 and 2004 Massimiliano is Digital Marketing Strategist in digital@jwt. In 2008 he became the Associate Creative Director Interactive in RMG Connect. In 2010 he is the Interactive Creative Director and also the Head of Experience Department in J.Walter Thompson Italy. Since 2013 he is the Creative Director in Wunderman/Possible Italy.

He created and developed integrated communication plans, brand experiences, marketing automation and CRM programs, unconventional marketing, social media marketing, advertgames and transmedia experiences for: FCA, Vodafone, Telecom Italia, Poste Italiane, ENI, Enel, Wilkinson Sword, Kimberly-Clark, Johnson & Johnson, Bayer, Abbott, GSK Novartis, Beiersdorf, Somatoline Cosmetic, Heineken, illy, Coca Cola HBC, Kraft Foods, Mondelēz, Nestlé, RCS MediaGroup, DTC Diamond Trading Company (DeBeers), Bulgari, Rolex, Diesel, Trentino, Nokia, Sony Ericsson, Nintendo, Canon, Microsoft, Xbox, MySpace, Moviemax, J.P.Morgan, Generali Group, Alfa Romeo, Ford, Jaguar, Land Rover, Subaru, Lipu.

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