Born and raised in the legendary Lambrate (East of Milan), Nico Carrassi - affectionately named 'Gonzo' by his peers - describes himself as a bi-polar bear in a human body. After a degree in Public Relation and Advertising, with a thesis on the power of understatement in communication and a diploma in copywriting at the Accademia di Comunicazione, in 2011 Nico begins his career as a creative in Now Available (later The Big Now/McGarry Bowen), one of the first media-neutral agencies established in Milan. Three years later, and after six months of soul-searching around the world, he returns to Italy where he meets his partner in crime, art director Luca Riva.
The duo joins DUDE shortly after the agency launched its advertising division and helps to acquire high-profile accounts such as Napapijri, Mediaset Premium, Heinz, AC Milan, Netflix, and Spotify. In the first three years in DUDE, Luca&Nico win twice the Italian 'Cannes Young Lions' Competition as well as many pitches and national awards. This leads in 2017 to Nico being selected as one of the 'ADCE High Potentials'. In 2018, the campaign for the launch of Netflix’s Black Mirror (Black Future Social Club) earns the duo many numerous awards including 2 Silver Lions at Cannes, 3 Golds at Epica, 2 Silvers at the New York Festival, and 2 Golds at Promax.
In 2020, after six years, dozens of awards, and promotion to Creative Director, Nico starts a new adventure in C41, a creative production company based in Milan, Amsterdam, and Paris, with the ambition to write tomorrow's communication and break the boundaries of pure advertising.
The kid is still rocking. Right now, as Associate Creative Director at Publicis Milano // Le Pub